Cjf - fitness
Strong, inspirational imagery was chosen, to reflect the drive + support given when joining this tribe of fitness lovers. Clear concise mission statements, classes + services offered.
Simple navigation leading you straight to the sales aspect of the business, a strong bio defining what the fitness center represents + provides for you.
A playful take on the usual inspirational marketing materials given out by the relevant competitors allows CJF to generate dialogue amongst their audience - whilst putting the sales aspect front + center.
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