Thus affording the company sales opportunities + communication with their customer audience far past their expectations.

With PeopleLine I wanted the feel to be a fresh approach to recruitment, emphasising the use of the mobile search feature & nationwide roles.

It was important for the company to start distinguishing themselves from the crowd. As the business had so many sectors, I capitalised on how many characters & looks could be created gaining PeopleLine notoriety amongst it’s adversaries

I drew the bespoke characters by hand, these designs were specifically sketched up by our in-house illustrator. The friendly, unique range of characters were a driving force in taking  PeopleLine’s brand identity forward.