SCStyles - salon/beauty
SCStyles target audience was the savvy working girl, who wants the professional services of a salon in the comfort of her own home. Offering services also to gents + kids.
The look aimed to be more editorial + blog inspired, differing from the usual ‘down the road’ mobile hair stylists, whilst competing with the high-street salons.
Taking advantage of social media channels, predominantly instagram, with the aim of gathering a following with ‘SCS Quotes’ of empowerment + editorial looking ads, engaging a more fashion led market audience.
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