The idea of the paper boats on the landing page + tagline of ‘Helping you navigate your company payroll’, tied in perfectly.

Highlighting the bespoke features such as personal portals for companies, whereby they can log into them, wherever they may be, was a huge selling point of which their old branding was not taking advantage. The mobile site made services + support simple.

TBR wanted their campaigns to reflect the site’s approachable nature. Reiterating the simplicity of workflow their solutions provide.