So this led me to researching in the biker forums + trying to understand what was difficult for them as a rider, irrespective of topics already brought up in TFL’s campaign past.

Finding out that it’s actually harder to ride slow, with the majority of riders feeling worried about their deceleration skills, led me to propose the idea of challenging them, as apposed to warning them. 

The prospective idea of partnering with Yamaha course centers into providing ‘skill to ride slow’ challenges.

Or online video promos of adorned riders such as Valentino Rossi performing slow skills tests

Coming from a united side of understanding as apposed to reprimanding.