TFL - Transport for london
TFL had a huge communications blockage with motorcyclists + speeding. Death, loss of close ones or mobility didn’t seem to affect the motorcyclist family due to their true fearless passion for riding.
So this led me to researching in the biker forums + trying to understand what was difficult for them as a rider, irrespective of topics already brought up in TFL’s campaign past.
Finding out that it’s actually harder to ride slow, with the majority of riders feeling worried about their deceleration skills, led me to propose the idea of challenging them, as apposed to warning them.
Therein lied an opportunity for dialogue, with online video promos of adorned riders such as Valentino Rossi performing slow skills tests + partnering with Yamaha course centers into providing ‘skill to ride slow’ challenges.
Simply click on the image to view full screen.